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I haven’t written any post here for a while because of travelling and an over-whelmed mind. I spent most of March in Kenya with a malaria elimination project. (As some of you now my other professional path is communication, mainly PR and strategy but also some fundraising.) An extra-ordinary experience that allowed me to discover many different places and contexts, from embassies to small island communities on Lake Victoria. These weeks and the complex context can be summarized and shared from many perspectives of course and my main focus on the experience is indeed from a malaria elimination project point of view. (If someone is interested in more information on that please feel free to contact me, especially if you are interested in supporting.) But for now, I do want to share with you some reflections and impressions from an olfactive and sensory perspective given the context of this blog and part of my life.

Coffee beans in the garden of Karen Blixen's house

Coffee beans in the garden of Karen Blixen’s house

This was my first trip ever to Kenya and when I left Sweden spring had just begun to discretely announce its ambition to arrive… at some point. Many layers of clothes, gentle silent shy spring smells. Preparing for intense days by the equator I expected a mild shock, that it would be hot, that the Nairobi air would be compact, stubborn, urban, dusty and the Lake Victoria air sticky, lush and sweet. I was not prepared to instantly fall in love with Kenyan air but that’s exactly what happened and I spent many days talking about it to whoever would listen. The Kenyan air is amazing. It’s a fragrance in itself. Fresh, breezy, sweet, soft and always with a hint of something floral. It’s so likeable, so tender. Such a contrast sometimes to the visual impressions, for example in Nairobi where there is a lot of traffic, construction and… people. (I live in Sweden… it’s not so densely populated, downtown Nairobi is a physical and visual sensation for me.) Every day I felt aware of this particular air and felt like inhaling endlessly. The Kenyan air was really a remarkable part of my impressions and it feels like the perfect reflection of other impressions such as for example the soft slow voice that many Kenyans speak with.

Streets of Nairobi

Streets of Nairobi

Nairobi bloom

Nairobi bloom

Something else that I thought about a lot was the directness and purity of flavors. It was really quite relaxing and restoring for the senses, and I noticed how I quickly started to avoid cosmetics that smelled to much (the one particular product that felt the most right was a serum from Swedish brand Emma S, that actually smells a little bit like the Kenyan air). Even having returned home I notice when cooking that I am much more attracted to simple gentle pure things, I keep trying to recreate ugali and sukuma. When you are raised and based in a climate that allows for things to grow in your garden only a few months per year, it is a true luxury to eat fresh food and only fresh food every single day. Fresh fish and fresh lime is really really fresh in Kenya.

Porcupine lime

I don’t know how many times I ate kachumbari, a delicious salad made with tomatoes and onions and cilantro, and never grew tired of it because the flavours were so rich and intense. A little bit more onion or cilantro or not made it feel like a different dish. And the mango… I think for the rest of my life when I think of mango my brain will start creating the sweetness of fresh ripe mango in my mind. Surprisingly enough the closest I get to the intensity of fresh Kenyan mango is the dried mango from Swedish-Colombian Nathalie. I quickly found a favorite routine for the early evenings when we returned from field trips in the islands on Lake Victoria. There was a place, a lawn right in front of the lake with soft chairs and a beautiful view and they made Masala tea with milk, served in a nice pot. The soft grass, the soft chair, the over-whelmed mind… watching the lake make its daily transition turning into a an unruly water more resembling a sea than a lake… warm dusty skin and the taste of the spices embraced by soothing milk. I will remember this forever.

Masala place.

Masala & contemplation place.

There was an abundance of sensory impressions in this environment but somehow they came isolated and so there was a balance between variety and purity that felt energizing. It reminded me of the first week at perfumery school in Grasse where we smelled so many raw materials every day but somehow I never felt tired or sedated (the first week with naturals that is, the second week with synthetics was an entirely different story…). There were so many new sounds and smells and flavours… all senses were on an endless daily safari. And such odd combinations that form new associations of the mind… For example every night I applied mosquito repellent before going to sleep and every night in Mbita there was music somewhere in the distance. Very often the same song reappeared with a certain background drum loop repeating. Two slow, three fast. That kind of beat smells like mosquito repellent to me now. A more pleasant association is dusty clay road and fresh sugar cane. That one I love. And this is where I tell you that going on a road trip in Nyanza with a good jeep and an excellent driver and some fresh sugar cane should be on everyone’s bucket list. It is epic.

Sugar cane, dusty road

Sugar cane, dusty road

Someone asked me the other day, if I would create a fragrance that symbolizes Kenya, what would it smell like. An enchanting challenge of course but I am not ready at all to even attempt. My first encounters with Kenya revolve around being struck by the many faces and characteristics of Kenya, from one extreme to the other. So dynamic and unruly in one second, so peaceful and intimate the next. Dusty roads and lush opulent rural hills. Fast lanes with matatu madness and zebras that just don’t care. Flowers and fish. Masala and sugar cane. Mandazi and mango. Nyama choma in the making in the night air. Drumbeat and breeze. Endless contrasts. I admire the pride that every Kenyan I met seems to have in the spine, and the soft silent voices. The big smiles that light up not a room but an entire street. The reserved poise. I have no idea how to convey all that. But I know I would want to capture it in a way that also includes those incredible magic infinities…

Kenyan infinity

Kenyan infinity

I could write a book about everything that Kenya did to my mind, heart and senses. Maybe someday when I have had the privilege to spend more time there I will. For now I leave you with these impressions, some Kenyan seduction from Dela for your ears and some amazing photos by Kenyan photographer Kevin Ouma.

Asante sana Kenya. Infinite place.

Maasai Photo by Kevin Ouma

Maasai Women. Photo by Kevin Ouma

Boats in Mfangano. Photo by Kevin Ouma.

Boats in Mfangano. Photo by Kevin Ouma.

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Does it matter if you can classify what fragrance you’re wearing? If you know whether it is a floral, fougère or oriental? In theory, if you ask someone like me who is against superficial pointless namedropping – the answer is no. There is absolutely no point in keeping that sort of stuff in your head just for the sake of it or because you “should” know. In practice however, there are two reasons for you to think about perfume classification – the main one being that it’s a great tool for new discoveries as it will provide you with concrete links between what you like or dislike, and this will lead you to new fragrance pleasures. And pleasure is a great reason to care about things. The other reason is just simply curiosity. Some people just like maps. I do.

19th century perfumer Charles Piesse was one of the first to start classifying perfumes. He quickly turned to the world of music for symbols and so the language of perfumers became similar to that of musicians (which it still is today). The terms used in perfume language have the purpose to describe the different aroma layers in a fragrance, like chords. We also talk about top notes and different tones when distinguishing between ingredients and specific scents. We talk about the tonality of a fragrance just like we when analyzing a music piece.

There is also a more architectonical way of visualizing perfumes. William Poucher was one of the first to use the ‘fragrance pyramid’ to explain the top, middle and foundation as layers. He created the structure based on measurement of evaporation rate of perfume ingredients (fastest evaporation = top).

Image borrowed from davidreport.com/201103/scent-tokyo/



Here are some terms (from different eras, let’s not be so dogmatic) that are good to know when going on your perfume quest. The terms continuously develop and some perfumes contain traits of different families.


Floral: There are a few different types of floral fragrances. A Single Floral is a fragrance dominated by one particular flower (if you are fragrance shopping in France just channel Vanessa Paradis or madame Deneuve and say “soliflore”). Floral Bouquet is combination of fragrance of several flowers in the perfume. And Bright Floral is a modern fusion between Single Floral & Floral Bouquet.


Amber or Oriental: Fragrances with slightly animalic scents of ambergris or labdanum, combined with vanilla, tonka bean, flowers and woods. Orientals are not fragrances from the Orient but rather evoke the European (or specifically Victorian) 19th century image of the Orient.

Wood: Fragrances dominated by woody scents, usually sandalwood and cedarwood.

Leather: Fragrances with a middle note with honey, tobacco, wood and wood tars.

Chypre: Bergamot, oakmoss, patchouli, and labdanum. “Green” is a modern more light version of this group.

Fougère: A base of lavender, coumarin and oakmoss. (More info in post on Houbigant)

Aquatic/Oceanic: A modern category with clean often androgynous fragrances.

Citrus: Used to be a term used about eau de colognes now used for, well, citrus fragrances. (I know, a bit boring this description but some things are just not that complicated).

Fruity: Fragrances characterized by other fruits than citrus for example peach or passion fruit.

Gourmand: A term used for fragrances that often contain tonka bean, vanilla etc and create associations to desserts or flavors.

If these terms seem confusing or too many, The Fragrance Wheel might be your tool. It was developed in 1983 by Michael Edwards and based on four standard families: Floral, Oriental, Woody and Fresh. (Edwards divides these into three sub-groups which helps us see connections. The subgroups are Floral, Soft Floral, Floral Oriental, Oriental, Soft Oriental, Woody Oriental, Mossy Woods, Dry Woods, Citrus, Green and Water. But I think you might be ok just remembering the four main ones). 


Fougére gets a special position in the center as it combines elements of all four. If you know just these five terms you are safe, and it is likely that by studying the wheel and fragrances that you like you will be able to tell your preferred scent family/families. Also, if you ask someone in a perfume store for help and they give you a puzzled look – then I would suggest go to another store. Let’s encourage enlightenment, shall we?

I have found several “how to find your fragrance” articles that talk about how a certain type of person or age is recommended to go for one of the fragrance groups (eg fruity – young girl, fougére – man, green – sporty, oriental – in the evening). This is not my kind of fragrance approach. Be aware of the signals that your fragrance sends out, what it communicates about you. But find your thing. Go for what makes you feel good – and feel like you.