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Monthly Archives: April 2012

A couple of weeks ago I went to one of my most beloved cities in the world, Warsaw. A weekend here fills my soul with new force like few other places can. There is an omnipresent particular Central European diachronic melancholy that moves your heart, there is a sizzling dynamic feeling of progress that gives you adrenalin. There is more culture, food, music, flowers, cakes, jazz, art and great conversation than you can consume. There is simply a lot of everything for your mind and soul. I love Warsaw. And I always discover something new when I am there, even when walking in my favorite quartiers. This time my top discovery was two – a concept store and a perfume brand in my favorite neighborhood, or to be precise: Mokotowska/Chopin. 

The store that I discovered was Horn & More, a temple of things for pleasure. The first room is dedicated to fragrances but as you move forward you reach increasingly intimate product ranges including lingerie and… more. But I will leave that discovery for you to make on your own. I spent most of the time in the first fragrance room smelling Histoires de Parfums, Jacques Zolty…and Blood Concept

Blood Concept is a very new Italian brand, created by Giovanni Castelli and Antonio Zuddas, that dedicates its creativity to the celebration of blood as “the river of life”. The fragrances represent the different blood types and are very different from eachother. One thing they do have in common though is that none of them includes flowers (yes, you knew I would like that, I know). The scents are charismatic, but clean if you understand what I mean. Interesting but comfortable. And the whole idea…well, it’s just so very modern and I love it. The plans for this brand is to explore new creative horizons and I suspect it will be quite interesting to follow the adventure. As a communications person I also appreciate a brand that embraces social media the way that Blood Concept, or as they describe them “The most visceral niche perfumery brand ever!” does. Check this brand out, it’s fun and these two Men of Ideas seem like a promise of adventure. For me, I expect to quite attached to their “0”, will tell you…

A few more words on Poland/Warsaw… I am slightly disappointed to conclude after some research that there is no Polish luxury nische perfume brand. To me, who is more than slightly familiar with the Polish aesthetic soul, this would be nothing other than an obvious quest to olfactory heaven. (Which also means that if anyone in Poland reading this would be game… to create something – I am in!). To Polish readers and anyone in Poland I also whole-heartedly recommend going to Horn & More for fragrance (and pleasure…) conversations. And then after returning from Warsaw, I discovered that Polish cosmetics store Galilu sell a rather impressive range of Santa Maria Novella in their online store…a brand that can be difficult to find outside of Italy – so that’s my other (third now right?) recommendation. Galilu actually generally offer an impressive selection, but Horn & More is a more interesting place to visit perhaps.
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Scents are a constant flow of infatuations for me, but every now and then something comes my way that really takes my breath away. Not that often though. I like many many perfumes, I love several. But then there is another level and when that happens it is magic. Recently I tried several perfumes from Pro Fvmvm. They are all exquisite but one of them was instant love. I have many feelings related to this particular perfume (I have decided not to tell you which one it is, as I wish that you get to know this perfume house and do not want to influence your preferences)… admiration, inspiration, safety. Also addiction. I look forward to putting it on and have slept with it on a few occasions…and keep smelling my own skin when I wear it. Almost have to force myself to use other perfumes as those days at this moment feel slightly “lost”. It is indeed a love affair.

It is with great pleasure that I dedicate a post to expressing my admiration for this Italian luxury perfume house and I do hope that it will lead to some amazing love affairs also for some of you.


Pro Fvmvm fragrances are hand-crafted perfumes that are created with a mix of natural and derivative raw materials. Pro Fvmvm say, “A perfume made up totally by natural essences has a less “gentle” scent, while one based solely on synthetic substances lacks “heart”. The perfumes have a very high percentage of essences; as a consequence, when vaporizing a high concentration of oil remains. 

 Pro Fvmvm recommend applying the perfume in the décolleté and the back of the neck by vaporizing the perfumes, waiting 10 to 15 seconds and then gently massaging the area in order to permit the essence to blend with your skin.

Storage
I really appreciate and like how Pro Fvmvm inform about storage of their fragrances. Storage is so important and yet talked about so little. Every box of perfume from Pro Fvmvm has a leaflet that signals the correct way to store it.

Truly handcrafted fragrances are devoid of chemical conservants and must therefore be stored away from heat and light. Fragrances for sale are therefore stored in protective cases and once bought by the customer, need to be stored away from heat and light. Direct sunlight and exposure to heat sources can damage the perfumes. Storing perfumes in the bathroom should be avoided as thermal excursion can damage the product. The best place is a cabinet where temperature and humidity are constant and the products are protected from light.

I love this idea. Le Labo has created a limited edition bag inspired by the bag used by pickers in the rose fields of Grasse. Only 300 bags have been made and each one is numbered. Every bag has been dyed and made by hand in LA (the natural overdye process includes drops of Rose 31, Le Labo’s fragrance that contains the precious Rose Centifolia).


The bag is a tribute to all the pickers who get up before dawn to work in rose fields every morning from mid May to mid June. They gently pick the petals by hand, at that early hour the petals are protected by dew which prevents their perfume from evaporation. After that the petals must be processed through steam distillation within 24 hours to create the best quality and quantity of oil. It takes about 4,000 kilograms of rose petals to produce one kilogram of rose oil which makes Rose Absolute oil amongst the most expensive perfume ingredient in the world.

You can get a Rose Bag here… if you hurry.

(Information and photo from Le Labo)