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Dresses, fabrics, cutlery, eye shadow(s), hair, playlists, scallops, weather, tents, napkins, wines, cakes, cookies, beloved relatives, impossible relatives, speeches, ribbons… The list of things that can be part of planning a wedding is endless.

If you ask me an important sense is often neglected. There are perfumes advertised in wedding magazines, and every now and then a story about a particular perfume and a related love story of someone famous, or a perfume created as a love declaration. But I can’t remember a more dedicated piece on the scent aspects of a wedding. (If you have, please share). Some perfume writers and bloggers have addressed this topic in an ambitious way though. I have also not seen proper consultations offered in retail (I don’t count “there is a new romantic lily of the valley out on the market, the perfect scent for a bride” as a wedding scent consultation).

Now you may think, well maybe it’s just not as important and prominent as the dress, music, place, flowers etc… My answer is: are you sure?

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Smells have a very powerful impact on our memories, moods and feelings. So when selecting the details that will create the atmosphere of a wedding, it should be natural to consider also how scents will contribute. It is easier than you think.

The scent of an occasion like this (the thoughts in this post can be applied to any event of significance) is just as significant and influential as the music or scenography. It’s just that there is no tradition of working with it. That however does not mean that we are not affected, and making more personal, emotionally valuable, romantic and wise choices would indeed make a difference.

So, what should you think about? Two things mainly: yourself and your partner (that is one thing) and the other smells at your wedding. The other ones are for example the food, the flowers in your bouquet, surrounding flowers and plants (both decorations and already existing ones), the setting.

Choosing a scent is not very different from the other choices you will be making in that the same criteria should apply. At some point you probably sat down and made a list of what you want your wedding to be like, for example romantic, elegant, unusual, playful, sweet, decadent, personal, sophisticated, relaxed. And you had some ideas on what that would lead to, for example if you and your partner love nature and you want your wedding to be personal you’ll want to incorporate some nature elements into your wedding in setting and menu and clothes. If you are a couple from different cultures you probably put some effort into coming up with ideas on how to add different elements and symbols based on that. If you want a Rat Pack wedding that has influenced your choice of DJ and dress and venue. Etc etc. All these kinds of thoughts and ideas can be translated into scents.

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Your fragrance
Let’s start with you. If you like to wear perfume (or other fragranced products), you will want to wear some for your big love celebration and you’ll want it to be special and right. A wedding is usually an event that lasts for a few hours and as a bride or groom you want to feel fresh and uplifted not tired, uplifted. Maybe you prepared the day before by doing sports and eating and drinking healthy, you have gone to a spa or beautician to add some glow. Scents too, affect our energy, they can help us feel fresh. A scent can also soothe or even make us tired. I would be very surprised if there have not been some people getting married wearing a perfume that either made them tired or maybe even allergic. A wise fragrance choice is one that keeps you in the right mood and supports energy – for example a nice clean cologne or other citrus fragrance for the day and the emotional moments that easily make your body send off extra heat, and then for the evening something more sensual, gourmand or spicy. These two fragrances should be selected so they go well with each other though.

If you feel tense and a little more nervous that you want to feel – it might be unwise to have a fragrance that is too complicated, a more clean fragrance with balanced calm notes will help you relax and feel centered. On the other hand if you are exhausted from preparations, support yourself with something that keeps your mind awake. And of course… coordinate your scent with your partner. You will be close all day, don’t expose yourselves to a scent collision that will not smell nice and give you both a headache. These are just some aspects to consider from a more practical point of view.

Choose a fragrance synchronized with your wedding bouquet. A perfect perfume and a perfect bouquet might clash when in combination if they include smells that don’t go well together. Choose flowers in your bouquet also from a scent perspective; avoid sedating or too strong smell. Co-ordinate your perfume provider and your florist.

Generally, I would say that for your wedding day – don’t go complex. Choose something light, soft, intimate and personal but easy. There will be so much going on, so many people, so many emotions and hormones. Trust your preferences. While its never right to make a perfume purchase too fast (too fast in this case means for example without taking the time to experience more than top notes) this is really really not the time for a hasty risky purchase. Other things to consider can be looking for a perfume house or creator that you identify with, associations to geographical places (for example places that are part of your romantic history together), perfumes created in a romantic contexts (By nose couples, or perfumes created by a nose for a lover or commissioned for a beloved.) And if you can, maybe consider creating your own fragrance for this day with the help of a perfumer.

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Smell an(d) emotion
Now from an emotional and romantic point of view (and what occasion is there more relevant for that than a wedding) there is so much you can do with scents. It is a fact that regardless of whether we are interested or pay attention to it, scents are very powerful because of the brain’s design. Scents are connected to memories and feelings. If you think about it, you probably have some scent memories that you connect to a person, a place or a situation.

This is the same mechanism that teleports us to places and times when we smell something and suddenly get an image in our head. So imagine how beautiful to use this brain force at your weeding and connect this day to those particular moments. During a wedding scent consultation process I talk to a couple about their romantic history to identify one, or several, particular scents that we can work with. Maybe the scent of the first flowers your partner gave you, maybe there is a spice in your favorite meal to cook together, maybe a smell in the apartment or something from a trip together.
A scent that creates an instant connection to the feeling of “us”.

Not only will highlighting such a scent detail during the wedding add emotion from the past, which will intensify your experience, it will also be coded in the brain for the future. So in one or ten years when you want to relive some of that feeling from your wedding day using that scent will help you.

Scent scenography
Naturally, we are not talking just about perfume but also about the food, the setting, floral arrangements etc. What we are looking for is a consciously created scent scenography for your wedding which supports atmosphere, emotion and well-being. It should be functional and personal.

Here are some concrete things to consider:

– The place your wedding ceremony and party are in already has/have some scents – take them into consideration. If it’s a church maybe don’t wear incense-like perfume, it will be too much. If you are in a garden with trees and flowers – be careful when adding more flowers so not to create an overdose.
– Synchronize the smells in food, fragrance and flower decorations.
– Avoid smells that guests might react to. For example big lilies give many people a headache and they take over so if you have a lovely plate in your menu with delicate tastes it might not get the attention it deserves.
– If you are giving guests gifts, a scented candle can be really special. Create a red thread, for example if you had roses in your bouquet and fragrance a nice scented rose candle will make the day live on. (Scented candles deserve a post on their own…, they are often used to create an atmosphere, sometimes a shortcut. A good candle is great but no candles by the food! And choose carefully.)
– Create a sensory frame that is comfortable for the senses for guests – everything from food to scented candles in wash rooms should be treated like members of one ensemble. Think of scent as a scenography tool.

If reading this made you interested in making scent scenography part of your wedding and you would like some help with that or if you are a wedding coordinator and would like to incorporate this into your process please feel free to contact me for a consultation using the comments section below or by e-mail sylvia(at)interabang.nu

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The danger of expectations… But the pleasure when reality is even better.

I have been waiting like an impatient child for the day wonderful paradise COW get their first precious bottles of the Van Noten/Malle amazingness. The joy when it turns out there was a sample enough for me to get some precious perfume on my wrists before the shipment arrives.

So I spent a beautiful spring day contempleting whether my expectations had been met or not. Or not really. After about ten minutes I knew.

Dries van Noten’s olfactory fusion with Malle’s knowledge and ambitions is divine. After an initial meet-cute between what on me smelled like almond cookies with apricot jam in a Meditteranean citrus garden… the most amazing seductive colonial romance took over. Wrapped in incredibly soft well-balanced heart and basenotes. I sound uncritical but I was instantly (for many instants) genuinely seduced by this creation and I am so happy that it has been made. Even the delay (it arrives in store a few months later than planned) feels positive because it is obvious that this is careful dedicated work.

It is one of the most comforting yet elegant perfumes I have ever smelled and seems to have just the perfect amount of everything. It soothes and caresses and feels like a conversation about life where you never have to worry about being misinterpreted.

For something that is defined as an oriental woody fragrance I would say that this is quite soft. In the drydown you have a gentle floral feeling that rests with great poise on the tonka bean, vanilla, cloves and nutmeg. I would say that a general impression of this fragrance is this collected poised feeling. It is centred. And very balanced. A special spotlight should be put on the sandalwood. It has been many years since sandalwood grown in a sustainable way was available for perfumes. The comeback itself is great news. To see it used in this gentle way is lovely.

Apart from the already mentioned notes the perfume features guaiac wood, saffron, jasmine, musk, bergamot, lemon, patchouli, and peru balsam. Reading this, my guess is some of you, like I did, would expect a more heavy or demanding eclectic kind of fragrance so for those who hesitate for such reasons I want to stress that it is really quite gentle. The jasmin is more present for a moment, after a couple of hours on me, and then I sense this almond/apricot thing of unknown origin in the top notes. But the dominating sensation is something I would describe as balsamic, spicy and woody.

The nose behind this fragrance is worth mentioning: Bruno Jovanovic. He has not made that much noise prior to this but my guess is we will hear his name a lot in the future.

I will love this perfume many times. I think it works on almost everyone, except people who are arrogant and mean. If you are one, stay away.

A great video about the collaboration.

So much has been written about the collaboration between designer Dries van Noten and Frederic Malle (for a moment of aesthetic heaven please look at this story on his home) that it feels a bit superfluous to add one more blog post… But I can’t stay away from mentioning it because any new perfume from Malle is an event of significance.

What Frederic Malle does and his vision is admirable and embodies values that add an absolutely necessary element to today’s perfume market. His ambition when creating the brand and company was to “liberate perfumers from the kinds of restraints often imposed by marketers and focus groups”. Malle functions as an editor, working with the noses that are invited to create scents in the same way that an editor works with writers. Every perfume creator is free to create and explore an idea of his own. The result, of course, is that Malle perfumes are the fragrance explorer’s dream. I love to try a new perfume from this collection, and I love how often it surprises me and makes me redefine my own preferences. One of my true favourites, Anqelique sous la pluie, was a perfume that I just did not notice until I had a conversation with one of Malle’s advisors about my preferences and she showed it to me. I love it. (Not to mention it has probably the most beautiful perfume name in the universe). Nice read: the Q&A on Malle’s web.

There are many parallels to draw between the perfume editor role and that of an editor for writers. It is indeed something of an anthology of scents that Frederic Malle has created. The stringent curiosity of Ellena’s Bigarade to the dark carnal Noir Epices from Roudnitska. The tender teardrops in Anqeliques sous la pluie by Ellena (yes, I know, I mention Ellena a lot). The blushed cheeks of Maurice Roucel’s Dans tes bras. All these stories…

And now this new launch that surprised many since there has been no designer collaboration framed by Malle so far. Turns out though that this is the result of a long friendship and creative bond between the editor and the designer. They have taken their time, I am sure the process has been beautiful and filled with very interesting conversations.

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I have been an admirer of Dries van Noten‘s eclectic style for a long time. So interesting, and interested, to me it feels like travellers’ clothes. Like the garments carry journeys from Buenos Aires to Samarcand and back. So I was instantly curious to hear what notes would be chosen to tell an olfactory story of his.   I guessed it would be something oriental, spicy, woody. It’s not too spicy but features sandalwood, guaiac wood, tonka bean, saffron, musk and vanilla. The top note is citron. The sandalwood is particularly interesting as it is the return of Indian sandalwood which has been absent from perfumery for a long time due to sustainability concerns. From what I have heard from friends fortunate to have tried it, it is a very undemanding and wearable perfume. The nose is Bruno Jovanovic, who has also created Notre Dame, Chez Monsieur and Marius et Jeannette for Malle among other perfumes.

This new lovely addition to the perfume world will be available in stores in the next two weeks, exact dates vary slightly from one city to another. I will be sniffing in Stockholm, at COW on February 25.

Second day with this diabolic caress.


I am infatuated. I keep smelling my own skin and every time I do it smells differently. It feels like I keep chasing it, the scent. Trying to capture it. Eight hours after application only a soft basenote veil is left and you have to be very close to feel it. So I put my wrist right under my friend Fredrik’s nose. He is a photograper with a divine eye and he has been wearing Noir Epices by Michel Roudnitska so you understand… he understands. He tells me I smell like I am wearing a man’s perfume, but he says it with a smile that can only mean that it is in a really good way. Before he has finished describing his reaction the fragrance has changed again. Which gives me a reason to start all over and reapply. I have it in my pocket. I have been carrying the sample with me for two days, every now and then I have to reach for it. Love is an understatement. Fredrik leaves with arms covered in styrax and castoreum.

For some reason, for me it is really about basenotes. I am obsessed with basenotes. But then I also prefer afternoons, Sundays and autumn. The dance between the resinoids, woods and glands in this fragrance intoxicate me. I don’t feel the violet at all. I feel an almond that is not there. I feel so many things and this fragrance just keeps changing. But there is a constant balance between soft and coarse. Between close and escape.

This is what perfumery as an art is about. The creation of adventure. Artistry and mathematical precision in magic union.

Agarwood. gaharunusantara.indonetwork.co.id