Bvlgari released Omnia in 2003. I was at that time a young woman taking the first steps in my career and hadn’t really even thought about perfumes that much at all. I suppose in a way I was more into discovering myself than defining myself. But it was winter and I was buying Christmas gifts and wanted to buy something for myself. To commemorate this time in my life. I went to the perfume section of Stockholm department store NK.
The first time I tried Omnia it felt sort of self-evident but not in a sensational way. Just, ”yes, there it is”. I adored the unusal bottle however. Since then I have bought many perfumes, some have been perfect for a while, for specific situations or for more. But the only fragrance that has stayed with me, and by far the one that I get most comments about is this one. I have noticed that for one, not many people know it at all, and then those who do either love it or hate it. Actually more often the latter. Thus, when I go to get a new bottle it is never easy to find. I have to order it or wait while someone goes to see if they have one ”in the back”.
I love this fragrance. It is a non-choice for me, I don’t have to be in a particular mood to carry it off, not wear anything special. It is never ”too much”. It just blends with me. I always return to it at some point even after longer periods of infedility. It’s is a sort of default fragrance for me. And the nostalgia of it makes it special. Also, the fact that I rarely, if ever, meet someone else who has it makes it feel even more ”mine”.
There have been new versions of Omnia since the original first one. These however I do not get along with at all.
Han säger att han letar efter någon parfym. Ja, det är en present säger han till den hårt sminkade expediten. Till flickvännen, lägger han till. Expediten visste det redan när hon såg honom på håll och tog snabbt bestämda provisionshungriga steg rakt genom butiken. Han är en vanlig välklädd ung man, och han har ingen aning om hur han ska navigera bland alla flaskor, presentkit och pappersremsor. När expediten fångat honom är han lättad och lättmanipulerad.
Det är inte det här parfym handlar om. Det finns så mycket mer.
He says he’s looking for a perfume. Yes, it’s a gift he says, to the saleswoman. For his girlfriend, he adds. The sales woman knew it the moment she saw him and strode towards him. She sees them every day, they’re great customers for someone who gets a bonus per sold product. He is your standard well-dressed nice young man, and he has absolutely no idea how to navigate between all the bottles, gift sets and paper strips. When this nice woman who seems to know her stuff caught him, he was relieved and easily manipulated.
“Something feminine?” she asks. “Yes,” he says with a relieved smile as if she had read his thoughts. “Something fresh?”. “Yeah … exactly.”
And so they go from gift box to gift box, passing the season’s new scents from fashion houses and celebrities. No more questions. She picks boxes and bottles, and he is just grateful. He pays for his two gift boxes with “feminine fresh” perfume.
This is not what perfume is about.