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Monthly Archives: November 2012

Today I am wearing Sepia. And I am listening to this (if you don’t have Spotify try this), ‘How to Organize a Lynch Mob’ by Diablo Swing Orchestra. Let me tell you why.
About ten years ago I embarked on a plane to Florence. I had been studying Art History for a year and was profoundly disappointed with courses, teachers and exams that had almost entirely killed my passion for art. I got on that plane with a promise to myself, or two actually: to come home and speak Italian and to restore my love for striking angles, composition and color perfection. After a week or so I found myself on a train from Florence to Venice (ok, first I accidentally got on a train to Napoli but that’s another story) with the mission to see a painting that I had seen on posters on my way to school in Piazza Santo Spirito. Actually, it was not the painting per se that I wanted to see, it was the red color of the scarf that a woman in the painting was wearing. Most of that day was spent going to and then from Florence. I was in Venice just for a couple of hours but I did see the red color and it was one of the best and most important moments of my life. 
But my most mind-altering art experience in those months was not this painting. It was seeing Michelangelos unfinished giants. This experience will always be what really made art part of me and I have no idea if I will ever feel as many intense feelings in relation to art ever again. I hope I will, but I am not sure. Experiencing art is very personal, the places it shakes in our minds, the references it awakens. The exact details of why I was affected aren’t really that relevant to anyone else. But I will share one aspect of it with you and you will understand why I am writing about this here. It is sometimes said that there are two types of sculpturers, those that mold an object into an idea that they have, and those that carve out something that is – or not – in the stone. Michelangelo was one of those that perceived the stone as having its own predefined potential for some shape and he was just the person who brought it out. The giant unfinished statues are an example of this process. The stone did not allow him to do more. Watching them for the first time I was struck by how it was hard to tell the exact place where statue became stone and vice versa. I sensed beauty as well as frustration, strength and pain. I also felt a sort of dynamic that I have rarely perceived. As if the process was ongoing. 

A week or so ago, I received a collection of samples from Mandy Aftel’s Aftelier. I read Mandy’s book of course. Not read, read in the present tense as this is the only way that feels right. I read it slowly, as if I am having a slow conversation with it. I underline, go back, return… I have been curious about Mandy’s perfumes for some time now but in a way that I cannot quite explain, I have been waiting for the right moment to experience them. And I knew that I would know when it came. Because this is something entirely different than most olfactory experiences, and definitely different from most perfume experience.

It will take me some time to try all the samples because I want to get to know them thoroughly. Contemplate, go through different thoughts and pay attention to every detail. I am not sure what I expected. But I will tell you my first impression because it was undeniable and very concrete. I sense the care that has been invested in these perfumes. The thought, the poetry, the hands that have blended them. And then this: they feel alive. Not in some mumbo-jumbo metaphysical strange way. They just feel alive. Like those sculptures. They are not being blended anymore, they have been put in tiny adorable little containers and shipped to Sweden and nothing intervenes with them… but when I put them on my skin I have absolutely no idea what will happen. Or if the same thing will happen the next time I wear one of them. They seem to play with my skin and change constantly and I am not sure if I am choosing the perfume or if it is choosing me. If I am discovering it or if it is discovering me. Of course, I am playing with words here… What I am trying to convey is that feeling of an ongoing process.

A few years ago I worked with a theatre director on his communication and brand platform. He taught me something that has been very valuable and essential to me ever since. Apart from his work with the theatre he held courses and workshops with corporate clients from all sectors using the methods that the theatre uses to create teams. One of his key messages was that an ensemble is not about separate stars, it is about being an ensemble – and that – is created not through the excellence of one person or the other but in the space between the individuals. I think about this often. The importance of space. In communication, in relationships, in creativity. The process is not what is delivered from one point to another, the process is what happens in between. And that process is free, and unpredictable and redefines itself every second. Something happens when I wear Aftelier perfumes, and it just keeps happening for hours.

The piercingly beautiful string arrangement in ‘How To Organize a Lynch Mob’ with Diablo Swing Orchestra’s cello master Johannes Bergion gives me that same feeling. As if it is played live every time I hear it, and I need to listen carefully because next time it might not sound the same. If you ever get to see this band live, cancel all your other plans and go. This ensemble sums up everything I have written tonight with their music.

The art of making something that has been captured… feel constantly unexpected. Space?

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Big blogodrama right now about the exhibit that just opened in NYC, ‘The Art of Scent’ at the Museum of Arts and Design. It is curated by Chandler Burr, and the first museum exhibition dedicated to exploring the design and aesthetics of olfactory art. Burr’s high ambitions are impressive. The exhibit is accompanied by numerous activities that cover perspectives from inspiration to pedagogical seminars.

The discussion that has arisen is one that bounces of the very title – is perfume art? What do you think?
Having spent a couple of years with Art History as my major at university and Art Theory in particular, this kind of question makes my skin crawl and gives me goose bumps at the same time. The question “what is Art?” has after all been the source if many many discourses. I have to admit that according to my own perception of what the term incorporates, I do perceive perfume as Art. And I am not sure I see the value of saying that it isn’t. Why? Why should it not be art? How does that separation benefit the perfume, the perfumers or the perfume wearer? I don’t understand. What is perfume without the art part of the work? Formulas, proportions… But the result is olfactory poetry and sensation. 
Regardless of how you feel about it, I do recommend you to visit the exhibit. We can draw the conclusion after all that it definitely provokes discussion. And the process of perfume creation is seldom open to the public. 

‘The Art of Scent’ also takes the visitor on a journey to discover how perfume preferences and intentions have changed from Jicky by Aimé Guerlain to today’s perfumes. Apart from Jicky perfumes featured are Chanel No. 5 by Ernest Beaux, Aromatics Elixir by Bernard Chant, Angel by Olivier Cresp, Pleasures by Annie Buzantian and Alberto Morillas, Untitled by Daniela Andrier, Drakkar Noir by Pierre Wargnye, L’Eau d’Issey by Jacques Cavallier, cK One by Alberto Morillas and Harry Frémont, and Prada by Carlos Benaïm and Clément Gavarry.

It is noteworthy that The New York Times filed their article on the exhibit under “Art & Design”. You’ll find the article here. Another really interesting article on “Art & Design” is this one in Huffington Post where Mary Orlin gives all the reasons why this exhibit is relevant in a very stringent and insightful way.

Chandler Burr also had a prominent role at this year’s Pitti Fragranze (annual perfume fair in Florence) where much time was dedicated to highlighting the full value chain of perfume production. I like the influence that Mr Burr has on contemporary discourse. A nice example of his perspective can be found in this interview where he also talks about the part of the exhibit in NYC that allows visitors to discover a perfume without knowing which one it is. A great conversation, make a cup of coffee or tea, relax and enjoy it.

Sorry for the absence. Many projects swirling around in my agenda. Some fantastic perfume projects such as finding the perfect signature scent for a client who wants to smell exactly like she is: unique, creative, boundary-free, interesting, playful, intelligent. Have written two new articles for My French Life that will be published soon. Have had great conversations on perfumes from every angle. Have ordered generous amounts of samples from Gorilla Perfumes and Aftelier that I look forward to experiencing thoroughly.

Amazing Aftelier Alchemy

I have so much to tell you. Just need to collect my thoughts a little. But when I write less here I use Twitter more so why not join me there. I am sylviaz.

In the mean time: embrace autumn wrapped in beautiful base notes and on a tired day reach for the zesty bottles! (I go for Bigarade Concentrée by Ellena for Malle or Byredo’s Sunday Cologne).

And remember, the most important rule when searching for your signature perfume: