There is much wonderfulness to say about fragrance and drinks. Not too long ago I shared this great piece on whiskey from Samir Dave and just now I heard about a great event in Berlin.
On Thursday, June 12th, Ritz-Carlton Berlin will open Fragrances, a mixology/olfactory experience where patrons use their sense of smell to select their drink of choice.
Designed by “Cocktail Whisperer” Arnd Henning Heissen, the menu’s alcoholic beverages are presented with a bottle of perfume. The drink will not only smell like the scent, but will also reflect that smell in its taste.
There will be a display of the drinks’ ingredients, placed in glass domes next to the perfumes. Each drink will be served in a unique way to augment its individuality.
PSFK write: “Smells evoke memories and create strong emotional bonds with the environment. They have an immense influence in product and experience association, and the Ritz-Carlton is evidence that brands are capitalizing on this idea.”