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Oh, this Clayton on the other side of the planet… When I started writing this blog after having decided to make something concrete out of my scent obsessions, Claytons articles on his blog What men should smell like, were among the first texts that I read for inspiration in my search for my kind of perfume rhetorics. I didn’t want to write reviews per se, there is an abundance of perfume reviewers which is great for the market and some of them are striking. But I was interested in diving into a world of reflections rather. And I have a major issue with the kind of language you find in oh-so-many perfume ads and descriptions filled with clouds about “unique fragrances that evoke the sensuality in the soul of what is woman” etc etc… To find Clayton’s work was inspiring and refreshing. For some reason he makes me think of one of my house gods, AA Gill. I think I like them for the same reasons, eloquence, sophisticated stringent sense of humor, directness and profound knowledge of matter.

Some time ago I went all OH! about Clayton’s article on Ambergris. And today I am all OH! again. Read this article. It is from The Perfume Magazine and it just might make your entire weekend. Made mine.

“So perhaps the aphrodisiacal reputation of these animalic 
odors does not come from the materials themselves. It comes from 
the connection made as they remind us of the scented human 
body, a smell we remember from life’s intimate moments.” – C.I.
Clayton, writer extra-ordinaire

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I love this article.
I generally love all articles about Ellena. But this piece of writing gives so much more.
It is written by Vir Sanghvi and from Hindustan Times.

“Most of us wear fragrances because they smell nice. But Ellena’s scents appeal to those who want a little bit more than ‘nice.’ They tend to be bought by people who want to smell ‘interesting.”