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romance

Dresses, fabrics, cutlery, eye shadow(s), hair, playlists, scallops, weather, tents, napkins, wines, cakes, cookies, beloved relatives, impossible relatives, speeches, ribbons… The list of things that can be part of planning a wedding is endless.

If you ask me an important sense is often neglected. There are perfumes advertised in wedding magazines, and every now and then a story about a particular perfume and a related love story of someone famous, or a perfume created as a love declaration. But I can’t remember a more dedicated piece on the scent aspects of a wedding. (If you have, please share). Some perfume writers and bloggers have addressed this topic in an ambitious way though. I have also not seen proper consultations offered in retail (I don’t count “there is a new romantic lily of the valley out on the market, the perfect scent for a bride” as a wedding scent consultation).

Now you may think, well maybe it’s just not as important and prominent as the dress, music, place, flowers etc… My answer is: are you sure?

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Smells have a very powerful impact on our memories, moods and feelings. So when selecting the details that will create the atmosphere of a wedding, it should be natural to consider also how scents will contribute. It is easier than you think.

The scent of an occasion like this (the thoughts in this post can be applied to any event of significance) is just as significant and influential as the music or scenography. It’s just that there is no tradition of working with it. That however does not mean that we are not affected, and making more personal, emotionally valuable, romantic and wise choices would indeed make a difference.

So, what should you think about? Two things mainly: yourself and your partner (that is one thing) and the other smells at your wedding. The other ones are for example the food, the flowers in your bouquet, surrounding flowers and plants (both decorations and already existing ones), the setting.

Choosing a scent is not very different from the other choices you will be making in that the same criteria should apply. At some point you probably sat down and made a list of what you want your wedding to be like, for example romantic, elegant, unusual, playful, sweet, decadent, personal, sophisticated, relaxed. And you had some ideas on what that would lead to, for example if you and your partner love nature and you want your wedding to be personal you’ll want to incorporate some nature elements into your wedding in setting and menu and clothes. If you are a couple from different cultures you probably put some effort into coming up with ideas on how to add different elements and symbols based on that. If you want a Rat Pack wedding that has influenced your choice of DJ and dress and venue. Etc etc. All these kinds of thoughts and ideas can be translated into scents.

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Your fragrance
Let’s start with you. If you like to wear perfume (or other fragranced products), you will want to wear some for your big love celebration and you’ll want it to be special and right. A wedding is usually an event that lasts for a few hours and as a bride or groom you want to feel fresh and uplifted not tired, uplifted. Maybe you prepared the day before by doing sports and eating and drinking healthy, you have gone to a spa or beautician to add some glow. Scents too, affect our energy, they can help us feel fresh. A scent can also soothe or even make us tired. I would be very surprised if there have not been some people getting married wearing a perfume that either made them tired or maybe even allergic. A wise fragrance choice is one that keeps you in the right mood and supports energy – for example a nice clean cologne or other citrus fragrance for the day and the emotional moments that easily make your body send off extra heat, and then for the evening something more sensual, gourmand or spicy. These two fragrances should be selected so they go well with each other though.

If you feel tense and a little more nervous that you want to feel – it might be unwise to have a fragrance that is too complicated, a more clean fragrance with balanced calm notes will help you relax and feel centered. On the other hand if you are exhausted from preparations, support yourself with something that keeps your mind awake. And of course… coordinate your scent with your partner. You will be close all day, don’t expose yourselves to a scent collision that will not smell nice and give you both a headache. These are just some aspects to consider from a more practical point of view.

Choose a fragrance synchronized with your wedding bouquet. A perfect perfume and a perfect bouquet might clash when in combination if they include smells that don’t go well together. Choose flowers in your bouquet also from a scent perspective; avoid sedating or too strong smell. Co-ordinate your perfume provider and your florist.

Generally, I would say that for your wedding day – don’t go complex. Choose something light, soft, intimate and personal but easy. There will be so much going on, so many people, so many emotions and hormones. Trust your preferences. While its never right to make a perfume purchase too fast (too fast in this case means for example without taking the time to experience more than top notes) this is really really not the time for a hasty risky purchase. Other things to consider can be looking for a perfume house or creator that you identify with, associations to geographical places (for example places that are part of your romantic history together), perfumes created in a romantic contexts (By nose couples, or perfumes created by a nose for a lover or commissioned for a beloved.) And if you can, maybe consider creating your own fragrance for this day with the help of a perfumer.

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Smell an(d) emotion
Now from an emotional and romantic point of view (and what occasion is there more relevant for that than a wedding) there is so much you can do with scents. It is a fact that regardless of whether we are interested or pay attention to it, scents are very powerful because of the brain’s design. Scents are connected to memories and feelings. If you think about it, you probably have some scent memories that you connect to a person, a place or a situation.

This is the same mechanism that teleports us to places and times when we smell something and suddenly get an image in our head. So imagine how beautiful to use this brain force at your weeding and connect this day to those particular moments. During a wedding scent consultation process I talk to a couple about their romantic history to identify one, or several, particular scents that we can work with. Maybe the scent of the first flowers your partner gave you, maybe there is a spice in your favorite meal to cook together, maybe a smell in the apartment or something from a trip together.
A scent that creates an instant connection to the feeling of “us”.

Not only will highlighting such a scent detail during the wedding add emotion from the past, which will intensify your experience, it will also be coded in the brain for the future. So in one or ten years when you want to relive some of that feeling from your wedding day using that scent will help you.

Scent scenography
Naturally, we are not talking just about perfume but also about the food, the setting, floral arrangements etc. What we are looking for is a consciously created scent scenography for your wedding which supports atmosphere, emotion and well-being. It should be functional and personal.

Here are some concrete things to consider:

– The place your wedding ceremony and party are in already has/have some scents – take them into consideration. If it’s a church maybe don’t wear incense-like perfume, it will be too much. If you are in a garden with trees and flowers – be careful when adding more flowers so not to create an overdose.
– Synchronize the smells in food, fragrance and flower decorations.
– Avoid smells that guests might react to. For example big lilies give many people a headache and they take over so if you have a lovely plate in your menu with delicate tastes it might not get the attention it deserves.
– If you are giving guests gifts, a scented candle can be really special. Create a red thread, for example if you had roses in your bouquet and fragrance a nice scented rose candle will make the day live on. (Scented candles deserve a post on their own…, they are often used to create an atmosphere, sometimes a shortcut. A good candle is great but no candles by the food! And choose carefully.)
– Create a sensory frame that is comfortable for the senses for guests – everything from food to scented candles in wash rooms should be treated like members of one ensemble. Think of scent as a scenography tool.

If reading this made you interested in making scent scenography part of your wedding and you would like some help with that or if you are a wedding coordinator and would like to incorporate this into your process please feel free to contact me for a consultation using the comments section below or by e-mail sylvia(at)interabang.nu

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So, this one will be entertaining for some of my friends at Grasse Institute of Perfumery I think, as they have been part of the process and we have had some real laughs while I describe ideas and blush regularly… One of our projects during the course has been to develop a fougère. Fougère means “like fern” and is a fragrance family, the name comes from the perfume Fougère Royale by Houbigant. A fougère has an aromatic top note accord with lavender and a base with oakmoss and coumarine. An aromatic fougère also has additional herbs, spice and wood. Our fougère base that we worked with in class had a lot of vetiver and bergamot. We all made the same base and then added notes individually so we ended up with eleven very different fougères in the end. We have then reworked and developed our creations during the course of the next days to find the exact right proportions.

Fougères are normally fragrances for men and I took this opportunity to experiment with a note that I have been thinking about for many months after I smelled it in a shop in Stockholm last year – fennel. Fennel has a certain kind of spicy, green, somewhat affirmative, freshness that I find very elegant. So I was very happy to see that we did indeed have fennel in the lab and that after an initial short analysis, with the help of scent strips, it did feel right. I decided to create a brief for myself that was to create a fougère that would be the olfactory reflection of a man that I would like to get to know. In order for this brief to be of help I needed to define this man and some characteristics a bit more, so that I could find the corresponding notes and olfactory details and effects that would be a correct portrait.

So, this is how I described this man. He is a man with a past, but with a young mind. Classic look with a twist. A liberal mind that likes to explore. He likes to read, both lines and space between them. For this fragrance I picture him on a Sunday afternoon in a big city like London or New York (he could be from anywhere though) reading the newspaper supplements. He has done some sort of sports activity before so he has just showered and changed his clothes which means he is fresh but with an increased pulse and blood flow. It is an intelligent person, intellectual, a home-brewed mix of books and life experience. Sometimes maybe just a little bit irritating when he gets into an encyclopedic mood (I have a weakness for men who know a lot about a lot). It is a men that knows social rules and how to use them to navigate through different contexts, polite and with poise, extrovert but not desperate for attention. He has high-quality leather or suede shoes that are not new (important detail) and he will sigh out a heavy burden in a moment and then, just as naturally, burst out in childish laughter the next. This man’s rainbow has many colors and you will never entirely know him but he is good company for all sorts of challenges and adventures. There are many other aspects and details of course but these are a few examples just to give you an idea.

Now the translation to notes. The raw materials I first used apart from the fougère base were: nutmeg, clove, fennel – and then a tobacco, vanilla, vanillin accord. The fougère base gave the freshness of the body and mind of this man, but also the classic aspect. The tobacco represented his experience and the casualness of an old leather reading chair. The perfect tux with a cigar. The spices were to give a freshness that is a bit coarse and with integrity. The vanilla gave the kind of softness that symbolizes the relaxed intimate feeling of a Sunday when there is no professional pressure, but also a warm heart with genuine intentions. It was important for me to use natural vanilla as this raw material has that combination of softness and unruly dynamic. Soft but not sweet. Smooth but not really trying to please. Sensual in an innate unpolished way, like an equatorial night sky surrounded by sounds of nature kind of way.

When my first formula had gone through maceration and the raw materials found their place I felt that the feeling of the fragrance was a bit too soft and light. It was too babyface. I needed more hairy chest kind of thing, maybe also some closeness to nature, a primitive (primordial?) aspect. So I increased the vetiver, the tobacco and added a difficult one – birch tar. Tiny tiny drops, one drop too much and the formula would be destroyed. It would go completely wood chopper groin sweat and lose the pocket square. Then I left the fragrance to go through maceration again and smelled it after a few hours. Perfect. I really like it myself which is an essential aspect for this particular idea of course. Now I just want to find the gentleman that is the real life reflection of this fragrance. If you have an idea of who it might be, do let me know.